
There are many reasons for resistance to prospecting; one solution does not fit all.
Here are three approaches to help Realtors overcome prospecting reluctance or resistance:
1. The visceral approach.
This relates to the feeling you get in your body when you think about going prospecting. For instance, if you feel reprehensible when you experience rejection, you might feel a knot in your stomach when you think about prospecting.
The vital facet of the visceral approach is to focus on the feeling, not the reason.
2. The prospecting personality approach.
There are a lot ways to do prospecting. It behooves a real estate agent to find what feels good to them and work it, even if…










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